My Lingerie is Independent
The heart of Amour is the small, independent designer.
In December we were discussing how the lingerie industry is consolidated amongst a few large companies. But we saw how much enthusiasm our customers have for our small designers. So we crafted a phrase to go along with this thinking: my lingerie is independent.
Stop in and pick up a button. Wear it to the grocery store, wear it to your book group, heck, wear it to the caucuses - but don't wear it to bed.
