Smutty Book Recommendations


February 15, 2025

During our Smutty Bookclub we collected recommendations from you all. Here they are!

Butcher & Blackbird
by Brynne Weaver
Wish
by Sara Flanagan
Saintview Psychos 🌶️🌶️🌶️🌶️
by Elle Thorpe
Flawless 🌶️🌶️🌶️🌶️🌶️
by Elsie Silver
Twisted Love 🌶️🌶️🌶️🌶️
by Ana Huang
Knife 🌶️🌶️
by Jo Nesbo
Flying Solo 🌶️🌶️
by Linda Holmes
The Fastest Way To Fall 🌶️🌶️🌶️🌶️
by Denise Williams
Pen Pal 🌶️🌶️🌶️🌶️🌶️
by J.T. Geissinger
The Idea of You 🌶️🌶️🌶️🌶️
by Robinne Lee
Not in Love 🌶️🌶️🌶️
by Ali Hazelwood
Things WE Never Got Over 🌶️🌶️🌶️
by Lucy Score
Lost & Lassoed 🌶️🌶️🌶️🌶️
by Lyla Sage
The Spanish Love Deception 🌶️🌶️🌶️
by Elena Aramas
Twiddght: New Moon 🌶️🌶️
by Stephanie Meyer
Bayou Bishops
by Luciane Bane
Madness 🌶️🌶️🌶️🌶️🌶️
by Shantel Tessier
Gild
by Rowen Kennedy
Phantasm 🌶️🌶️🌶️🌶️🌶️
by Kaylie Smith
Lock & Key 🌶️🌶️🌶️
by Sarah Dessen

Rating Scale

🌶️ Romance-themed but nothing explicit. Recommend it to Grandma.
🌶️🌶️ PG-13 Romance with glimpses of “closed door scenes.” Book club it.
🌶️🌶️🌶️ Romantic scenes that are sexual in nature. Dish about it with close friends.
🌶️🌶️🌶️🌶️ Romantic scenes are explicit and frequent. Read it slipped inside a textbook.
🌶️🌶️🌶️🌶️🌶️ More “romance” than plot. Scenes are explicit. Read it in your bedroom.

Our First-Ever Smutty Bookclub


January 28, 2025

Smutty Book Club

Did you know our shop gal, Kate, is part of Beaverdale Books?

She and I (but mostly, she) have put together a selection of smutty titles to inspire your February! Kate will be in the shop with a book pop-up of her favorite smutty (and sweet) titles.

  • What: Smutty Book Pop-up
  • When: Friday, January 31 and Saturday, February 1 from noon to 5 p.m.
  • Where: At Amour, 518 E. 6th St, Des Moines, Iowa

Kate can even hand-pick you a title if you tell her what you like! She will have a smut rating system so you are sure to pick the right book for your taste. We will also be taking recommendations from everyone who attends in order to put together a reading list after the event.

AND, our sweet designers Amour Cache have sent a special trunk show of their gorgeous new line, Stephanie, that feels perfect for February! Orchid Embroidery? Yes, please. We will have the entire range of sizes (32-40 bands B-G cups & S-XXL) for you to try both days!

AND Marti from @thistlessummit (local, gluten free and delicious) bakery will be here Saturday, February 1st from 12-4 with a pretty (naughty and nice) sweet to delight you! Lingerie, smut and sweets for Valentine’s Day!

Mother's Day Flowers


May 7, 2024

We're having a party Saturday, May 11th from 11 a.m. to 4 p.m. complete with flowers, cake, and gifts-with-purchase.

We've partnered with Heather, aka @ladyanneflauers to provide you stunning pre-order bouquets ($25) for you and your loved ones. Heather's flowers feature unusual and gorgeous varietals—a real treat!

We will also be serving the one and only chocolate strawberry cake by Leslie Poyzer of @djthreelayercake. The cake is supreme and the frosting is made with real strawberries!

Xs and Os for 2023


December 15, 2023

Pick your gifts!

Take a screenshot and send it your loved ones!

Eberjey, available in 3 colors, S-XL, $148

Eberjey, white, S/M-L/XL, $225

Cosabella, pima cotton short PJ, S-XL, $120; bra S-XL, $70; panty $41

Chantelle, bra $110, garter belt $68, panty $56

Carol Cohelo, bra and panty set, $95

Simone Perele, satin secrets slip, matching robe available, $110

Bedhead organic cotton, XS-2X, $120

Rya Collection, robe, XS/S-M/L, $160

Simone Perele, demi-cup bra in lipstick $135, panty $65

Small Business, Big Heart


November 25, 2023



For Thanksgiving, we wanted to share the inspiring, big-hearted story of Gail and Atoiya.

Several years ago, when Atoiya (right) was a high school student she came to Amour to be fitted for a new bra. We measured her and found an everyday bra that fit her perfectly. However, she didn't have quite enough money that day to make the purchase. She was going to save up and come back. I took her name and number, put the bra in the back, and said we'd see her soon.

After she left, Gail, who was browsing nearby, inquired, "Did she not have enough money to buy her bra?" I confirmed that we were going to hold the bra while she saved up. Gail asked, "Would it be weird if I bought her bra for her?"

I assured her it would not be weird. In fact, it would be so generous and big-hearted that it made me tear up a little. When I called to let Atoiya know, she was speechless that a stranger had bought her bra for her. When she came to pick it up, she asked to write a thank you note for us to pass on to Gail.

Recently, Atoiya, now a young professional, came back to refresh her bra wardrobe. She asked if we knew of someone who needed a bra who couldn't afford it. Atoiya mentioned the story and the bra Gail had purchased for her years ago. She wanted to pay it forward. This summer, we invited Gail and Atoiya to Amour to meet each other in person. They hit it off.

Stories like this are the hallmark of small business and the people who frequent them (that's you!). Thanks for being part of our community. We give thanks for you!

10 Years of Amour


September 12, 2023

New Summer Hours


May 1, 2023

Monday — Friday 10 a.m. to 5:30 p.m.
Saturday 10 a.m. to 5 p.m.
Sunday noon to 4 p.m.

Gift List Tic-Tac-Toe


December 16, 2022

Only Hearts Bourbon Rose PJs

Eberjey Gisele PJs

Eberjey Softest Sweats

Carol Coelho Mind Games Bodysuit

Else Orient Bra and Panty

Atelier Amour Sensual Wave Bralet and Panty

Montelle Enchanted Bra and Panty

Thistle & Spire Aphrodite Bra and Panty

Eberjey Rosalia Teddy

Bra Drive Success


September 12, 2022

I was the delivery gal today for 110 bras that are going to be recycled with @thebrarecyclers and 230 bras that were donated to The Community Closet thanks to our August bra drive.

Thank you so so much for supporting this effort with your donations!

Lois and Sandy at the Community Closet were so happy to get the boxes. Their bra bins were looking sparse (as you’ll see in the pictures), and you helped replenish their supply. The Community Closet truly helps some of the most in-need people in our community; it’s entirely volunteer run and they accept no money for the items taken from the closet. The Community Closet has a volunteer who is in charge of the bras, and she sorts them by size and puts easy-to-read tags on them. Sandy said the volunteer was so excited to be getting the delivery from us!

And once again, thank you to everyone who donated! While the bra drive is over you can always drop off bras to donate or recycle. We will take care of the rest! (And thanks to Jeff at the Packaging Store on Ingersoll for taking this goofy photo of me and for always getting your packages where they need to go!)




PJs for Mother's Day


May 6, 2022

We asked a few friends to help us out with some last minute Mother’s Day fun! And we have two new PJ styles arriving today! thanks to: Kate from Porchlight, Bri and Dawn from Allegory Salon, Cari at @carirosno. And our friends Alex, Annika and Lauren for jumping in to help!

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