East Village Prominade Activities for 2020


November 18, 2020

Cuddling - November 18

It's a PJ party! All day on November 18th, buy any pajama/lounge set and get a gift card for $25 to use on your next visit! It's always nice to have new PJs for cuddling during the holidays! This offer is good for in store purchase or you can shop our Instagram and get curbside pick-up or mail delivery.

Hibernating - November 25

Not open for Promenade tonight! BUT. . .Buy a gift certificate on our website for $100 or more (your mom, your sister, your partner will thank you), and we'll send you and extra $20 gift card to use as a stocking stuffer or for yourself! Win-Win!

Loving - December 2

Free gift with purchase! We'll have a little local beverage love as a gift with purchase tonight because we like to support our friends and neighbors too. Choose coffee or tea gift.

Tempting - December 9

Cassie of Modern Boudoir will be in the shop to answer questions about boudoir photography and will be giving away a $200 gift card toward a boudoir session. We will throw in a $50 gift card as well to use on lingerie for the shoot.

Embracing - December 16

Time to get your gift on. All lingerie, all day is 10% off.

Relaxing - December 23

We're getting ready to relax and so are you! This is your last day to purchase a gift. Open 11 a.m. to 7 p.m.

7th Anniversary Hygge Gift Box


October 27, 2020

We're doing more celebrating and snuggling at home this year. So to celebrate our anniversary, in lieu of a big party, we have put together a collection of carefully curated gift boxes. Hygge, pronounced "hoo-ga,” is a Danish concept that encompasses a feeling of cozy contentment and well-being through enjoying the simple things in life. Our Anniversary Hygge Gift Box is perfect for yourself or for anyone who might need a little pick-me-up, self-care or love right now—and who couldn’t?

You can pick up these feel-good boxes—all packaged with a special sticker and our signature tulle ribbon—in the store or you can purchase them on the website and we will mail them for you. Enjoy our favorite sherpa lined slipper socks, some oh-so-easy one-size-fits-most undies from Natori, and an apothecary treasure for your lips that introduces an organic/wildcrafted beauty line called French Girl at Amour. With charming color names like Violette and Veronique, you’ll hardly find me without one of these French Girl lip tints in my pocket.

Wishing you much comfort and coziness as we move into winter!

Hygge Gift Box

It's been a while


June 22, 2020

It's been a while. A lot has happened.

First came the COVID pandemic. Then came the wrongful deaths of George Floyd, Breonna Taylor, and others. What we’re facing, individually and collectively, is forcing us to look at our lives and our culture with new eyes.

"Love more" is our motto. It’s also a grounding principle. So when I get stuck, I return to the question: where is love here? And now? And again? What are the loving (and safe) actions during a pandemic? What feels like love to the people who are deeply affected by these events? How do we love the people who don’t agree or understand so we can bring them along? And can we get big enough to hold all of it and be clear about it without shaming, denying, collapsing?

For us, engaging with our community has been crucial—from attending city council meetings to showing up at peaceful protests to choosing local restaurants and businesses whenever possible. And also resting. 😊 We hope you are finding routes to action and well-being as well.

Love Story


February 11, 2020

These are two of our favorite photographs: my grandparents and my husband’s grandparents (who eloped!) These photos remind us of what love creates. Love creates family. It also creates art, music, life, adventure. We all have our unique love stories. We're writing them now and today and tomorrow.

We have a pretty active Instagram page. We try to be an inviting presence showing many different bodies, poses, and expressions of beauty. But one of my favorite things about the Instagram page is the pictures we don’t post. It’s the pictures people post and tag us in. These photos speak to how and in what context they feel most beautiful or sexy or easeful in their body. I can tell my story; however on that page other people tell their story and how it intersects with ours. And when we combine them, we create a larger picture of what is sexy, what is beautiful, what is truthful, what it means to love ourselves and each other.

Recently, I helped a man shopping for his wife. He seemed a bit unsure, so I asked a few questions about her size and what she liked. The puzzling question was: Does she like see-through? He wasn’t sure. (And that’s totally okay.) We found something for him to take home. The next week, he came back to exchange what he bought. When I saw him walk in, I was worried. We are truly invested in a gift-buyer's success; we want them to knock it out of the park. He said the size wasn’t right. But then his face lit up a little. “She said she likes see-through.” He picked out something else (and it was a success!) This makes me so happy. Not so much for the lingerie specifically, but that it created a conversation, a little intimacy, and hopefully a little love story.

Holiday Inspiration


December 11, 2019

Cabin in the Woods PJs and Eberjey Slipper Socks; Simone Pérèle bra and panty; Ajour romper; Natori slip; Eberjey PJs; Clo Fortuna bralette and panty; Sakura robe; Amour Gift Certifcate; Panache bra and panty; iCollection bra and panty; Eberjey star PJs

Holiday Shopping


November 29, 2019

We spent Thanksgiving traveling and enjoying food with family. We hope you did to. So, relax, there's no hurry. We will be open and so happy to see you starting at 12:30 p.m. today. And you can visit all weekend long for 15% off everything. Small Business Saturday is always a hopping time in the East Village and we'll have treats for you. Sunday we'll be open 12-4 p.m.

You might be picking up gifts, buying basics or making sure you have something special for the holiday event season. Whatever it may be let us help you find the perfect item to put in a little white bag.

Looking forward to seeing you this weekend!

6 Years!


September 26, 2019

And suddenly you turn around and it's been six years! Six years of beautiful lingerie. Six years of neighborhood friends and community involvement. Six years of meeting some of the nicest people in Des Moines. Thank you so much for supporting this local business!

I could tell you so many heartfelt stories of people helping people like the woman who tried on someone else's special order and wanted to buy it. It was for a high school girl who had to save up money for her bra. So the other woman bought the high school girl's bra and ordered one for herself. They even exchanged sweet notes to each other!

I could tell you about the woman who came in frustrated: "I am a 40-as-big-as-they-come" and left utterly transformed in a 36G that fit her perfectly.

I could tell you about so many women buying their first set of lingerie and saying, "I didn't know it could be like this."

We get to see people fall in love with themselves. We get to see people take ownership of their bodies. It can be transformative, even magical.

Join us this Friday and Saturday as we celebrate. We'll have lingerie-inspired cookies from Brookies Cookies, a giveaway for a boudoir sitting with the lovely Modern Boudoir, and a collection of beautiful new lingerie in the prettiest fall colors as well as new basics by Natori and Rosa Faia.

Looking forward to seeing you this weekend!

East Village Summer Stroll


June 10, 2019

East Village Summer Stroll
June 21,  5 p.m. to 9 p.m.

Enjoy a sweet, summer evening to mark the Summer Solstice. Over 20 shops will be open late with specials, treats and entertainment. Enjoy white sangria and Herbes de Provence spiced sugar cookies with us. Did I mention that there will also be an East Village gift basket filled with goodies from all your favorites? You can see what will be in the basket by following @shopeastvillageDSM on Instagram.

Get details on The East Village Summer Stroll event page.

Bralette & Wire-free Bra Trunkshow


June 9, 2019

Bralette & Wire-free Bra Trunkshow
Thursday, June 19 - Saturday, June 22  

During the leisurely days of summer, when life is not quite so busy and every weekend feels like a mini vacation, we often reach for cooler, more casual clothing. Now is also a good time to add a bralette or wire-free bra to your top drawer.

We've partnered with one of our designers to bring in a selection of bralette and wire-free bra options in a wide range of sizes. We're also giving away two sets! We'll have a range of options to try including:

  • a wire-free t-shirt bra in a neutral color 30-42, A-F
  • a wire-free, cup-sized bralette in a vibrant blue and in classic black 32-40, B/C - F/G (blue pictured above, center)
  • new fashion bralettes from Only Hearts, Clo, Simone Perele, and Blush

Let us know you're coming and watch for more pictures and details.?

Our Annual Sale


January 25, 2019

  • 40% off printed pajamas
  • 40% off select bras and panties in a full size range
  • A large selection of 5 for $50 panties

Now Through January 28th


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