Our Annual Sale

Now Through February 2nd

It’s here. This is it. Our one big sale of the year today through February 2nd.

20% off nearly everything in the store and 40% off fall bra, panty, and loungewear collections.

This was the sale last year that one woman looked at me and said, “Seriously?!?!?”

Seriously.

We’re making room for all those beautiful Valentine’s

So give yourself a little treat.

Pictured above from top left: Fleur't Signatrue robe; Bisou bra and panty; Stella McCartney Meg Alluring bodysuit; Sasika bra and panty; Skin gown; Cinnamon & Sugar garter belt; Georgina gown; Noor slip; Our favorite cotton panties; Gift certificates available in-store or online; Classic PJs; Fleur't Signature gown

Join us Saturday, September 24th for our anniversary party

• Gifts for the first 8 purchasers
• A drawing for a boudoir photo shoot with Modern Boudoir
• Kir Royales and treats for tasting
• Pick your percent: select a discount when you come in, up-to 30% off

20% off storewide and 40% off swim!

Today through Saturday

We're getting ready for our annual trip to New York to find beautiful things for all of you. So this week we need to make a little room. Come and enjoy 20% off storewide and 40% off swimsuits through Saturday. It’s a good week to treat yourself and tell us what you’d like to see more of before we head off to NYC.

For First Friday, August 5th, we have teamed up with Illuminate Yoga’s Lynn Marie Nelson to offer a Karma Yoga class. Karma Yoga is a donation-based class that benefits an organization in the community. We have chosen the Pinky Swear Foundation which offers assistance to families dealing with childhood cancer. The class will be a gentle flow designed to help you regroup and relax. As a yoga teacher and long-time yogi, I have a heart for this practice and hope you’ll join us.

From 5:30-6:30 we’ll be visiting, browsing and shopping and then we will close the doors at 6:30 to begin our class. There will be a jar for donations.

Please bring a mat and be ready to relax.

Find your new favorite bra at our spring trunk show!

Friday, May 6 12:00 - 7 p.m.
Saturday, May 7 10:30 - 5 p.m.

This is your chance to try on sizes and styles that are hard to find elsewhere — and enjoy champagne and iced tea while you shop!

• Shop five different styles
• Find your perfect size — from 30D-40K
• Try on as many styles as you like
• Order in your preferred color and size
• Enjoy champagne and iced tea!

Bring a friend, sister, mother, and we'll do our best to support you, if you do your best to support us. Win, win!

We'll be spring cleaning this month and maybe you will too. . .

As you clean up and clean out, don't forget your "top drawer." Now through Mother's Day, bring in any of your worn out or "just not right" bras. We will gladly recycle the worn out bras with Bra Recyclers, and if you have bras that don't work for you, but are gently worn, we will donate them to a local women's organization.

As a nice bonus you will also get 10% off a new bra for doing what you want to do anyway…get things ship shape. We look forward to helping you!

The heart of Amour is the small, independent designer.

When we started Amour almost three years ago, as we began the build out of the space, we hung a big blue banner in the window. The banner said “love more”. That is essentially what is behind Amour all the time. We want you to love yourself more, love each other more. This Valentine’s Day we hope you’ll find some time for both. It’s a simple mission, but it’s ours.

To all the lovers out there, cheers to you!

Now Through January 30th

This week we'll have items marked 20-50% off as we clear out the last of some favorites and make room for beautiful new items.