We enjoyed being part of your special occasions, your new beginnings, and your holidays in 2014.

And in 2015, we look foward to more of that goodness as well as being your place for everyday lingerie. We don't believe that the "good" lingerie should be saved for special occasions. Lingerie is the first layer you put on in the morning and the last layer you take off at night, so let us help you find something comfortable, well-made, and beautiful for to start 2015 out right. 

Warmly,

Heather and Alex

Our Winter Sale starts today and runs through Saturday, January, 31 as we make room for spring and summer. Remaning sizes of fall and winter fashion lines will be 20-40% off. Come early in the week for best selection.

Some inspiration for spring. . .

I have been asked more than a handful of times if I make all the beautiful items here at Amour. (I must look especially competent on those days!) This comment always surprises me because I know all the individual talents behind each of the lines we carry, and they are huge.

While we have lingerie from some large, established brands like Lou Paris, the heart of Amour is found with the smaller, independent designers—most of them women. We love to work with designers such as Fortnight, Between the Sheets, Eberjey, Clo Intimo, Fraulein Annie and Only Hearts (pictured right). I'm proud of that, and I believe you will feel the pride-of-work and care-for-detail in the items themselves. These designers have a passion for underpinnings and for how each piece looks and feels on the body.

We are happy to introduce two new lines to Amour this summer. First to arrive is Else Lingerie (pictured left). I have long admired Else and am so excited to have their beautiful items included at Amour. Designed by Ela Onur, Else specializes in timeless, feminine silhouettes that both look and feel fantastic. Else Lingerie is made in their Istanbul studio.

Georgia J Intimates just arrived! Georgia J is an L.A.-based company with a fresh, youthful spirit. Her designs combine the softest lace with touches of floral. And each pretty piece comes with a little bit of inspiration. This one is among my favorites for the end of summer: "Just living is not enough. . .One must have sunshine, freedom, and a little something pretty to wear."

We had over 40 entries for the Ingenue Boudoir photography session (a $500 value)!

The winner is Michelle B.

We've also selected runner-up winners who will recieve a gift certificate from Amour. The runner-ups are Callie B. and Lyric L.

Congratulations to all the winners!

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