It's the lucky month!


March 15, 2014

Lingerie is the poetry in a woman's wardrobe - Ellen Lewis

It's the lucky month!

It's the month of delicate shamrocks, more daylight, and Spring Break. (Perhaps you're even sailing off someplace warm).

It's the month we begin to desire more lightness and softness in our surroundings. Right now Amour is filled with soft greens and feminine yellows that will make you feel like spring no matter what the weather decides to do outside.

I wish you luck and love this March. You never know what goodness is right around the corner. See you soon!

-Heather

Snapshot: The Lingerie Life

So often I watch people sheepishly looking in the shop windows or pausing at the front door. And both men and women have confessed to feeling nervous when visiting the first time. This confession is often followed by "but this was so much fun!" Yes! Underpinnings are fun!

Thank you for being the brave ones who have come inside. And thanks for passing the word about our little boudoir. Your word of mouth has been amazing!

 

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Sophisticate, Sweetheart, Siren?


February 5, 2014

It’s our first Valentine’s Day, and boy, can we get behind a holiday about love! Here are some suggestions to inspire you.

For the playful one...

Come Out & Play

For the lingerie connoisseur...

Scene D’Amour

For the sweetheart...

L'innocente

For the sophisticate...

The Mira

And this is just the beginning. Stop in and see us. We’ll be happy to help you find a Valentine you can enjoy all year!!!

As always thanks for your support, enthusiasm, and kind words.

Warmly,
Heather

Holiday Sale


November 25, 2013

This Friday and Saturday come into Amour and receive 20% off your purchase. Pick up the pretty item you've had your eye on, find something to wear under your holiday party dress, or grab something for someone on your Christmas list. (Hint: robes and pajamas are always winners). We look forward to helping you!

Pillow Talk in the East Village


November 6, 2013

Eberjey Pajamas

I love how the small ritual of changing into our pajamas each day reminds us to take care of ourselves and treat ourselves well. Pajamas let us nestle in and enjoy the winter season. So in celebration of the pajama we are having our first annual Amour Pajama Party on Saturday, November 16th from 10:30-5:30. Our holiday collection will be in the store, and we will have a host of pretty pajamas, chemises and robes to choose from. You'll find warm and cozy options as well as delicate, feminine choices. Shop for yourself or someone else. Enjoy refreshments all day long. The East Village Spa will offer chair massages from 2:15-4:15.

Fortnight Slip The East Village Promenade is Friday, November, 22. We are excited to be part of the Promenade this year. Starting on that Friday we'll begin our holiday hours which include later hours on Friday and Sunday hours, too.

  • Monday - Closed
  • Tuesday - 10:30 to 2
  • Wednesday & Thursday - 10:30 to 5:30
  • Friday - 10:30 to 7
  • Saturday - 10:30 to 5:30
  • Sunday - 12 to 4

Fortnight - Made In Toronto


October 31, 2013

We love Fortnight lingerie for so many reasons. The colors are gorgeous, the fit is incredibly flattering, and the design is unique. Even their seams are worthy of admiration, which may be why their tagline is "every stitch has a purpose."

We don't often think about what a complex garment the bra is. This short film by director Derrick Belcham beautifully captures the intricate craft of Fortnight lingerie.

Fortnight: Made In Toronto from FORTNIGHT on Vimeo.

Coverage in Juice


October 20, 2013

I'm excited that Bethany Arganbright from Juice came buy to take a look at the store. She wrote up and wonderful article on the store. And photographer Zach Boyden-Holmes put together a nice video tour.

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Sneak Peak 2


August 12, 2013

It was lovely to see everyone at our Sneak Peek. We didn't want the day to end.

If you missed it come in and see us this weekend. We'll be open Friday and Saturday, August 16 & 17, from 10-5.

A sneak peak...


August 6, 2013

I've been thinking about Amour for the last two years, and it's astonishing to see it come together. I feel so lucky to have met so, so, so many wonderful and encouraging people who have helped me get this place off the ground, and I am sure to meet so many more when I open my doors. I can't wait to hear your impressions, what you like, and even what you don't.

I truly believe we benefit from being around beautiful things (they inspire us, make us smile, change our mood) and having beautiful things closest to our bodies is a gift we give ourselves. I am so excited to share this place with you and hope you'll spoil yourself with a little bit of beauty and a little bit of Amour.

We will have a sneak peek opening August 10th from 10:30 A.M. to 3:30 P.M.

Opening Orders Are Complete


June 26, 2013

Opening orders are complete, and with a little luck, construction starts this week.

The Journey Begins...


June 9, 2013

Amour will open in August. We are so excited, and here, on our News page, we will give you little glimpses of the goodness in store for you.

  • Signs...

  • Some Inventory

  • The View From Inside

  • Some panties from LOU Paris

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